Improving Business Performance with BI
January 19, 2010 by DeEtte
Filed under All Articles, Featured
Confronting the Challenge
How to Improve Performance with Execution Built on Solid, Time-Proven Fundamentals.
The “situation”
(the combination of circumstances at a given time that produce a problem)
The leaders of America’s top companies face a serious
problem that affects every aspect of their performance.
Every year, these companies launch new strategic
initiatives aimed at growing the bottom line – and every
year, the majority struggle to deliver on the desired
expectations.
Multiple sources have observed that the vast majority
of these failures are not limited to leadership issues but
are often the result of both leadership challenges and a
corporate environment that breeds failure. Unfortunately,
an organization that is not focused on execution – even
one with the strongest executives – will rarely succeed.
At the other end of the performance spectrum, however,
there are companies that have created an environment
where their strategic intents succeed at a far greater rate.
In those cases, credit for success is often attributed to the
culture of the organization as a whole, and likely identified
and acknowledged enthusiastically by its leadership.
What is the difference between success and failure for these companies?
The usual “suspects”
(deserving to be regarded with suspicion)
Analysts have suggested that strategic failures are often related to one or
more of the following issues:
✦✦ “…the biggest factor of all may be executive inattention…”
✦✦ “…there is often surprisingly little follow-through…”
✦✦ “Less than 15% of companies routinely track how they perform…”
✦✦ “It’s the execution of the strategy that produces results…”
✦✦ “…not a ‘quick-fix’ approach…”
✦✦ “…the longer-term commitment required…”
✦✦“…requires leaders to stay engaged in the effort…”
✦✦ “…leaders must reinforce the importance…in their regular
communications and in the ways that they manage their business
and people…”
Wharton Business School, AMA, INSEAD/CIMA, and Motorola University
These observations point to a conundrum that prevents organizations
from focusing on, committing to, and managing strategic efforts
over time
The “conundrum”
(an intricate and difficult problem)
“There is a clear correlation between the tenure and role
of the CEO and the longterm performance of the
companies they work for….”
— Conference Board CEO
Survey: Why CEO’s Fall
and at the same time “There is a dramatic and catastrophic downward
trend in the tenure of our CEOs, and their terminations are attributed
to company performance.”
— Crist Associates
2007 Executive Survey
The role of leadership in the longterm performance of organizations
has always been a significant factor in success. No one can deny that
great leaders are an instrumental part of any great organization.
The “response”
(something constituting a reply or a reaction)
Unfortunately, there is an alarming downward trend of CEO and C-suite
tenure in corporate America. This declining tenure usually results in
leadership aggressively pursuing short-term, rapid improvements in
the organization – a pursuit that often fails to realize the desired
value and then leads to leadership turnover. Thus, organizations have a
real conundrum, a self-perpetuating downward spiral in performance.
The following data get at the heart of the conundrum.
Declining leadership tenure …
✦✦Average CEO tenure has dropped from 9.5 years to 2.5 years since 1995
✦✦ 60% of CEOs stay in the chair for fewer than 5 years
✦✦ 63% of CFOs stay for fewer than 5 years
✦✦79% of COOs stay for fewer than 3 years (with a trend toward fewer
COOs than ever before)
Crist Associates 2007 Executive Survey on Tenure and Volatility
… contributes to strategy execution failure
✦✦ 9 out of 10 companies fail to execute strategy
✦✦ 85% of executive teams spend less than one hour a month on the
management of strategy
✦✦Only 5% of the workforce understand the strategy
✦✦Only 25% of managers have incentives linked to the overall strategy
Balanced Scorecard Collaborative
You have likely lived through the typical response to the conundrum
multiple times – a series of urgent, reactionary decisions that can often
be more damaging than stabilizing. An everyday analogy is the tendency
of a driver to over-correct and jerk a car back into the road after it
suddenly veers in a slick patch.
As everyone knows, this quick desperation can cause great damage
or even complete catastrophe


